How It Worls

When you purchase a name from us at Brandiu, we will transfer the .com address (called a Domain) from our control, to yours.

The registration of all domains is managed by a number of authorised Domain Name Registrars – so you will need to appoint your own Domain Name Registrar before we can transfer the domain from our own Domain Name Registrar to yours.

The transfer of a domain follows a set procedure, which we have outlined below:

You purchase the name from Brandiu.

As soon as your payment is received, Brandiu will ‘unlock’ the domain with our Domain Name Registrar ( This allows the transfer process to begin.

Our Domain Name Registrar will provide us with an Authorisation Code (a complex string of letters and digits, unique to every domain), which we will send to you by email.

You instruct your chosen Domain Name Registrar to accept a Domain Transfer (sometimes called a ‘Transfer In’). Find the Transfers section of your chosen Domain Name Registrar’s website and enter your new domain name in full (including the .com part). During the next stages, you will be asked to provide the Authorisation Code we have supplied to you.

Your Domain Name Registrar will send an email to Bond Branding (Brandiu’s parent company) asking us to authorise the Transfer, which we will do upon receipt.

Depending on the Domain Name Registrar you have chosen, we may be sent an additional ‘Verification Code’, ‘Transaction ID’ or ‘Security Code’, which we will forward on to you, so that you can provide this when requested. GoDaddy, for instance, operate this two-tier system.

The Transfer process will now begin. This process usually takes up to 5 days to complete, but can occasionally take up to 10 days.

On completion, your chosen Domain Name Registrar will now take control of the management of your Domain, and will provide you with access to a control panel or administration centre. This is where you can adjust the DNS Settings, so that the domain name is linked to your website. It is also where you can set up an email account for your new domain name.


The actual Transfer process varies slightly from one Domain Name Registrar to another. We have no affiliation with any particular Domain Name Registrar, but if you choose to, you can start the Transfer process with one of the leading Domain Name Registrars from these links:




Some, but not all, Domain Name Registrars make a small charge for transferring in a domain. They will all charge a fee to manage your registration, which you will have to pay annually to retain ownership of the domain.

Your Website

Although many companies combine a Domain Name registration service with a Web Hosting and Mail Hosting service, the management of a Domain Name is completely separate from the Hosting of a website and email.

A Domain Name simply gives your website an address on the internet, and also allows you to create an email account using that domain name. Therefore a Domain Name Registrar will allow you to link your Domain Name with your website, even if your website and email are hosted by another organisation. In fact, your Domain Name, web hosting and email hosting could be managed by three separate providers.

A basic guide To transfer of domain names

Authorization Code (sometimes known as an ‘EPP code’ or ‘transfer key’)

A unique code assigned to every .com Domain Name, which is required to action a Transfer from one Domain Name Registrar to another.

Designated Registrar

The current Domain Name Registrar of the domain name in question.


DNS is short for Domain Name System (or Service or Server) – and is sometimes referred to as a Name Server. It translates domain names into IP addresses. Because domain names are alphabetic, they’re easier to remember. The Internet however, is actually based on IP addresses.

DNS Settings

This is the place in your Domain Name Registrar’s control panel or administration centre where you can link a Domain Name to a website and to email accounts.
Domain Name

A unique internet address which includes letters and/or numbers as well as a suffix, separated by a full stop. So is one Domain Name, and is another.

Domain Name Registrar

A commercial organisation that manages the reservation of internet Domain Names. A Domain Name Registrar must be accredited by a generic top-level domain (gTLD) registry and/or a country code top-level domain (ccTLD) registry. The management is done in accordance with the guidelines of the designated Domain Name Registries.

Gaining Registrar

Your chosen Domain Name Registrar.

gLTD (generic Top Level Domain)
The core group of TLDs that includes .com, .org, .net and .info

IP Address (Internet Protocol Address)

A unique string of numbers separated by full stops that identifies every computer or device, and allows them to communicate with each other over the internet or other networks.

Losing Registrar

Brandiu’s Domain Name Registrar (Godaddy).


A TLD (or Top Level Domain) is the second part of a web address, like .com or .org

WHOIS (pronounced “who is”)

A standard protocol used to provide information about domain names and their registration in a human-readable format.